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What is your startup culture?

Updated: Oct 25, 2018

What could be better than launching your own business? The incredible opportunity to make your dreams come true? The wealth that bring along? To many founders, it’s the chance to take full control and run a business the way you want it to be.

Nothing like large corporations, startups get the unique opportunity to build their own company culture from the ground up. Not only the company culture have great impacts on the employees, but ultimately, the customers too. So how to ensure that your business has a positive culture that makes you stand out from all the other startups?

Establish your company values

Define your company values and communicate to your team regularly.

Emphasis on things you adore the most, for example, if you value the service quality a lot, provide enough resources and guidelines to the team about the quality standard you look up to.

Follow up with complementary activities to remind your team the company values and build up such culture for long term.

Encourage the whole team to voice out No rules is probably the highlight of startups. It’s important to keep growing with each other in a startup culture. To do that, employees are encouraged to take risks and think outside the box.

While as the founder of the company, you must also lead by example. Be open-minded to your employee’s feedback. Because after all, they are the ones who are experiencing the company culture every day, their perspective could be more useful than you expect.

Hire the SAME people Of course, hard skills and work experience is important for people strategy. But never oversees the soft skills and personality they have that could possibly bring a positive effect to your startup culture. Pay attention to whether or not this person would be a good fit with your company culture during interviews. Actually it would be the best if you could afford spending an hour or two taking him/her for lunch and make a better evaluation by observing who they really are outside office.


Community Manager @ Ooosh Coworking


Ooosh (defined as “The Cheer of Triumph”), is a coworking space where passionate entrepreneurs from new and old economies collide. Together, let’s strive ahead of the hyper-evolutionary times.


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